Hi!

I'm Priscilla,

all-in-one designer.

From big-picture concepts to pixel-level details,
I combine visual storytelling and strategic design
to make ideas clear, cohesive, and meaningful.

Multimedia Design

Quality Assurance

My Work

Discover how I turn design concepts into compeling stories.

My Work

Discover how I turn design concepts into compeling stories.

About Me

Allow me to tell you about my creative journey and skills.

About Me

Allow me to tell you about my creative journey and skills.

About Me

Allow me to tell you about my creative journey and skills.

Let's Talk!

We can work together to materialize your ideas.

Let's Talk!

We can work together to materialize your ideas.

My Work

From brand identities and editorial design to motion graphics, digital campaigns, illustration and UI design, I bring ideas to life across print and digital media.

Conceptualization + Presentation and UI projects are coming soon.
Check back here for updates.

Voz en On

Modular design, Social Media Design, Illustration

Voz en On is a series of customizable social media posts created for a show featuring healthcare experts. Each post is designed in a way that allows for easy mix & match of illustrations and layouts to correspond with topic of the show each week.

View Project

Voz en On

Modular design, Social Media Design, Illustration

View Project

Voz en On

Modular design, Social Media Design, Illustration

View Project

Lupus Awareness Brand Redesign

MOTION GRAPHICS, BRANDING, BRAND REFRESH

The Costa Rican Lupus Association rebrand introduces an inclusive, gender-neutral visual identity through a flexible logo, cohesive color palette, and redesigned symptom icons. With the use of motion graphics, the refreshed identity extends into engaging animated content used to educated patients on waiting rooms.

View Project

Lupus Awareness Brand Redesign

MOTION GRAPHICS, BRANDING, BRAND REFRESH

View Project

Lupus Awareness Brand Redesign

MOTION GRAPHICS, BRANDING, BRAND REFRESH

View Project

Visual Identity for 11 Art Performance Groups

Logo Design, Branding,

A unified visual identity system developed for 11 art performance groups within the University of Costa Rica’s Art Practices Department. Each identity maintains its unique character while contributing to a cohesive visual language across the department that highlights the human element of art creation.

View Project

Visual Identity for 11 Art Performance Groups

Logo Design, Branding,

View Project

Visual Identity for 11 Art Performance Groups

Logo Design, Branding,

View Project

Illustrated Short Stories

Ilustration, Social Media Design

During the pandemic, Narrarte adapted its artistic outreach through a social media communication strategy that transformed their narrated stories into illustrated digital content. Through original illustrations and graphic design, the project brought the collective's storytelling to digital audiences and helped sustain its artistic presence during a period of social distancing.

View Project

Illustrated Short Stories

Ilustration, Social Media Design

View Project

Illustrated Short Stories

Ilustration, Social Media Design

View Project

More projects on the way

"Priscilla Rojas supported me throughout this project, and it was truly a wonderful experience. She consistently shared questions and feedback to ensure the deliverable would meet all expectations. Her collaborative approach and attention to detail made the process smooth and productive."

Head of Pursuits & Proposals

Nice to meet you!

I’m Priscilla Rojas, an all-in-one designer who loves exploring the many ways design can bring ideas to life. With 8+ years of experience across graphic design, multimedia, interaction design and illustration, I enjoy moving between disciplines and finding the right visual language for every project.

For me, design is about telling stories, making complex information easier to understand, and connecting ideas with people. Whether I’m developing a visual identity, illustrating a story, animating an educational video or designing a digital experience, I bring curiosity and attention to every detail.

Art Direction & QA

Design Strategy

Data Visualization

Presentation Design

Social Media

Identity & Branding

IU & UX

Illustration

Interactivity & Motion

Training & Mentoring

The thinking behind the pixels

I’m naturally curious about how things work, and how they could work better. Whether I’m refining the smallest visual detail, finding smarter workflows, sharing what I learn, or figuring out new ways to tackle a challenge, I approach every challenge as an opportunity to improve, explore new possibilities, and make things better.

An Eye for Pixels

Great design lives in both the big picture and the smallest details. I bring a critical eye to creative work, guiding visual direction, reviewing deliverables, and ensuring each piece aligns with project goals, brand standards, and quality expectations.

An Eye for Pixels

Spot It. Solve It. Improve It.

If something can work better, I will find out how. From exploring AI tools and design methodologies to building templates and sharing best practices, I look for practical ways to make creative work smoother, smarter, and more effective.

Spot It. Solve It. Improve It.

Growing Together

I support my team beyond the deliverables by sharing software expertise, developing learning resources, and mentoring colleagues through challenges. My goal is to make knowledge easier to access, encourage continuous learning, and help others grow more confident in their skills.

Growing Together

The Art of Figuring It Out

I thrive on finding solutions to challenges that require a different way of thinking. By connecting ideas, testing possibilities, and breaking problems into actionable steps, I help teams navigate complexity and turn uncertainty into progress.